FOR BUSINESS OWNER
It’s a hard pill to swallow for any small business owner.
You can spend years building trust, earning real reviews, and showing up every day for your customers — but the truth is, you don’t actually own your Google Business page. Google does.
They control what people see, when your listing appears, and even how high you rank — no matter how hard you’ve worked.
Meanwhile, your “competition” often isn’t other small businesses at all… it’s Google’s own system. Paid ads, sponsored maps, and algorithm shifts decide who gets seen.
You can be the best in your trade, with real results and loyal customers — but if Google decides to suspend, hide, or “reverify” your page, you vanish. Years of honest reviews and hard-earned credibility can disappear overnight.
And yet, small businesses everywhere depend on it because we have no choice. Google built the highway, and we’re all just trying to drive on it.
That’s why it’s so important to take back what you can:
- Own your website.
- Own your customer relationships.
- Build your name beyond the platform.
Because in the end, if Google can take it away, you never really owned it.
And while we all respect what Google built, it’s time small businesses remember to build something that’s truly ours, too.
Always Deliver More Than Expected
LARRY PAGE Google Co-Founder

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